Monthly Archives: August 2022

Feature 2021

51. Managing Your Finances as a Woman Working in Tech with Danika Waddell



Women in tech often face unique financial planning challenges that are not usually taken into account by traditional financial advice firms or FinTech solutions. For women working in tech, it can be hard to find a financial planner who understands the nuances of the gender pay gap and its limits on taking risks, the need to be methodical and do research prior to making a big decision, or the guilt associated with being a working mom logging long hours. But, advice that takes these factors into account when working with women would certainly fell on welcome ears.

In this episode, Malcolm Ethridge speaks with Danika Waddell, the Founder and CEO of Xena Financial Planning, about how she helps women working in the tech industry manage their finances. Danika explains how women within the industry experience financial planning differently, their specific needs that aren’t met by the typical financial advisor, and why women start investing later in their careers than men.

Danika discusses: 

  • Why women need a space to talk about money that caters to their specific needs and preferences
  • Why women are less likely to invest money in their 20s than men
  • The different investor personalities between men and women
  • Her main message to women working in tech: You’re not alone.
  • And more

Resources: 

Connect With Danika Waddell:

Connect With Malcolm Ethridge:


Feature 2021

50. Creating A Plan For Your Restricted Stock Units



If you are a person who is paid in restricted stock units each year, it’s important that you develop a plan for how and when you will convert those shares into actual dollars well before they actually vest. Doing so will help to ensure that no matter what direction the markets move over time, you will end up with something to show for all of your hard work.

In this episode, Malcolm Ethridge discusses The Tech Money Guide to Restricted Stock Units (RSUs). He explains how to incorporate those shares into your overall financial plan, and answers some of the more common questions he gets about managing restricted stocks.

Malcolm discusses: 

  • Why it’s important to own equity in the company you work for
  • How to avoid being double-taxed on RSUs that you’ve sold
  • What people often overlook about their restricted stock units
  • How to determine the right balance between holding and selling your RSUs
  • And more

Resources: 

Connect With Malcolm Ethridge:


Feature 2021

49. Using Technology To Improve Charitable Giving with Adam Nash



A donor advised fund is simply a type of brokerage account, where contributions to it are specifically earmarked for charitable giving. And in exchange, the IRS allows you to realize the entirety of the donation in the year it is made; regardless of how many years it might take you to actually distribute those dollars to the various charitable causes you support.

While one of the major positive effects of supporting charitable causes is simply to feel good about giving, what and how you give can be just as important as how much you give and to whom. Deciding which assets to donate and how best to structure giving is where the real tax strategies of charitable giving come into play. And since you are going to be giving one way or another – either to the IRS or to a cause that you actually care about – you might as well be the one to make that decision.

In this episode, Malcolm Ethridge talks with Adam Nash, the CEO and Founder of Daffy, a not-for-profit organization built around the simple idea that everyone should put something aside for those less fortunate than themselves, to discuss the ways in which Daffy uses technology to improve the giving process. Malcolm and Adam discuss the benefits of the donor advised fund, and how technology and automation can lead to more dollars being donated over time. 

Adam discusses: 

  • The current state of charitable giving and the friction involved in the process 
  • His theory, as well as the numbers that suggest Americans would be more charitable if it were easier to give 
  • The lesser known tax benefits of using a donor-advised-fund compared to simply writing a check and donating cash 
  • The outlook for the nonprofit community and gifting 
  • And more

Resources: 

Connect With Adam Nash:

Connect With Malcolm Ethridge:

About Our Guest:

Adam Nash is the CEO and co-founder of Daffy, a not-for-profit organization built around the simple idea that everyone should put something aside for those less fortunate than themselves. In addition to his work at Daffy, he is an active angel investor, investing in over a hundred companies and he serves on the boards of Shift and Acorns. Before Daffy, Adam held leadership roles at Dropbox, Wealthfront, LinkedIn, and eBay. Adam also holds an MBA from Harvard business school, as well as a bachelor’s and a master’s degree in computer science with a focus on human-computer interaction from Stanford University.




Feature 2021

48. Protecting and Profiting from Your Intellectual Property with Toni Moore



How many times have you had an idea for something that you thought should exist in the world, but never actually pursued the thought much further than that initial moment of inspiration, only to see someone else promoting that very same product on Instagram a few months later, and all you could do was kick yourself? 

And while there’s no telling why exactly you let that idea go and didn’t pursue it further, one common reason is likely that you had no interest in leaving your current job or sacrificing your nights and weekends in order to pursue it. But what if you didn’t have to? What if there were an in-between option that would allow you to profit from your invention, while keeping your day job and not sacrificing very many of those Sundays you reserve exclusively for brunch?

In this episode, Malcolm Ethridge sits down with Toni Moore, the Wealth Building Attorney, to discuss the various ways entrepreneurial minded creatives and inventors can protect and profit from their intellectual property. Toni breaks down differences between copyrights, patents, and trademarks, and shares some instances of when it would pay to file more than one of these forms of protection.

Toni discusses: 

  • What types of creative works are considered to be intellectual property
  • The difference between patents, copyright, and trademarks
  • How to know when you’ve created a piece of work worth protecting
  • The value of licensing agreements and white labeling your creative works to bigger companies
  • And more

Resources: 

Connect With Toni Moore:

Connect With Malcolm Ethridge:

About Our Guest:

Toni Moore, Esquire, also known as the wealth-building lawyer, is the founder and principal attorney at the Moore Legal Firm. She is an attorney and business strategist with over twenty years of business structuring, real estate, asset protection, and estate planning experience. For more than 15 years, Toni has created companies, restructured companies, and developed and assessed Corporate Compliance Plans to ensure compliance with applicable rules and regulations. During the past seven years, Toni has become obsessed with empowering entrepreneurs to build wealth through entrepreneurship.




Feature 2021

47. Using Technology to Land Travel Deals on a Budget with Alex Simon



If there’s one thing we all have in common, regardless of age, gender, profession, or socio-economic status, it’s a good deal. And one thing many of us love to be able to say that we got a good deal on is travel. In fact, some of us love to brag about the deal we received on the trip almost as much as we love to brag about the trip itself.

In this episode, Malcolm Ethridge discusses Elude with it’s CEO and co-founder, Alex Simon. Elude is a budget-first search engine that allows users to type in their ideal price range and see all the places they can explore across the globe. You might be surprised to see where your budget can take you.

Alex discusses: 

  • His lifelong passion for travel and how it lead to the start of Elude
  • How Elude’s budget-first approach to travel differentiates them from competitors
  • How Elude helps open travelers’ eyes to new destinations they never would have thought of
  • When he knew it was time to pursue his passion project full time.
  • And more

Resources: 

Connect With Alex Simon:

Connect With Malcolm Ethridge:

About Our Guest:

Alex Simon is the CEO and co-founder of Elude, a budget-first search engine that allows users to search by their ideal price range and see all the places they can explore across the globe in seconds. Prior to Elude, Alex spent time as a global business manager on the reporting and analytics team at Morgan Stanley, and a business manager on the fixed income and debt operations team at Deutsche bank.

Alex is also a fellow of the Kairos society, which unites the next generation of entrepreneurs with leading innovators and has been endorsed by international leaders including Bill Gates, Richard Branson and Tim Draper.