Tag Archives: Financial Planning

Feature 2021

51. Managing Your Finances as a Woman Working in Tech with Danika Waddell



Women in tech often face unique financial planning challenges that are not usually taken into account by traditional financial advice firms or FinTech solutions. For women working in tech, it can be hard to find a financial planner who understands the nuances of the gender pay gap and its limits on taking risks, the need to be methodical and do research prior to making a big decision, or the guilt associated with being a working mom logging long hours. But, advice that takes these factors into account when working with women would certainly fell on welcome ears.

In this episode, Malcolm Ethridge speaks with Danika Waddell, the Founder and CEO of Xena Financial Planning, about how she helps women working in the tech industry manage their finances. Danika explains how women within the industry experience financial planning differently, their specific needs that aren’t met by the typical financial advisor, and why women start investing later in their careers than men.

Danika discusses: 

  • Why women need a space to talk about money that caters to their specific needs and preferences
  • Why women are less likely to invest money in their 20s than men
  • The different investor personalities between men and women
  • Her main message to women working in tech: You’re not alone.
  • And more

Resources: 

Connect With Danika Waddell:

Connect With Malcolm Ethridge:


Feature 2021

50. Creating A Plan For Your Restricted Stock Units



If you are a person who is paid in restricted stock units each year, it’s important that you develop a plan for how and when you will convert those shares into actual dollars well before they actually vest. Doing so will help to ensure that no matter what direction the markets move over time, you will end up with something to show for all of your hard work.

In this episode, Malcolm Ethridge discusses The Tech Money Guide to Restricted Stock Units (RSUs). He explains how to incorporate those shares into your overall financial plan, and answers some of the more common questions he gets about managing restricted stocks.

Malcolm discusses: 

  • Why it’s important to own equity in the company you work for
  • How to avoid being double-taxed on RSUs that you’ve sold
  • What people often overlook about their restricted stock units
  • How to determine the right balance between holding and selling your RSUs
  • And more

Resources: 

Connect With Malcolm Ethridge: