Tag Archives: Legal

Feature 2021

48. Protecting and Profiting from Your Intellectual Property with Toni Moore

How many times have you had an idea for something that you thought should exist in the world, but never actually pursued the thought much further than that initial moment of inspiration, only to see someone else promoting that very same product on Instagram a few months later, and all you could do was kick yourself? 

And while there’s no telling why exactly you let that idea go and didn’t pursue it further, one common reason is likely that you had no interest in leaving your current job or sacrificing your nights and weekends in order to pursue it. But what if you didn’t have to? What if there were an in-between option that would allow you to profit from your invention, while keeping your day job and not sacrificing very many of those Sundays you reserve exclusively for brunch?

In this episode, Malcolm Ethridge sits down with Toni Moore, the Wealth Building Attorney, to discuss the various ways entrepreneurial minded creatives and inventors can protect and profit from their intellectual property. Toni breaks down differences between copyrights, patents, and trademarks, and shares some instances of when it would pay to file more than one of these forms of protection.

Toni discusses: 

  • What types of creative works are considered to be intellectual property
  • The difference between patents, copyright, and trademarks
  • How to know when you’ve created a piece of work worth protecting
  • The value of licensing agreements and white labeling your creative works to bigger companies
  • And more


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About Our Guest:

Toni Moore, Esquire, also known as the wealth-building lawyer, is the founder and principal attorney at the Moore Legal Firm. She is an attorney and business strategist with over twenty years of business structuring, real estate, asset protection, and estate planning experience. For more than 15 years, Toni has created companies, restructured companies, and developed and assessed Corporate Compliance Plans to ensure compliance with applicable rules and regulations. During the past seven years, Toni has become obsessed with empowering entrepreneurs to build wealth through entrepreneurship.